I was thinking about death recently -because that’s one of the weird things I do – and I had a strange vision of my funeral. My husband had selected the music for the service, resulting in a medley involving Rush and the Foo Fighters.

That’s when I came up with a genius idea: Rest Assured.

In the “As Seen on TV” ad for Rest Assured, we’d freeze frame as the Geddy Lee vocal goes full throttle into “Fly by Night,” then a trusted celebrity pitchman (maybe someone like Dan Aykroyd in Driving Miss Daisy) would step into frame and say, “Don’t let this happen to you.”

DAN: Do your loved ones know what you want when you’re gone? Do they know what music you’d like at your funeral? What flowers? What type of casket? Can they compose an obituary?

(Dan looks directly into camera doubtfully.)

DAN: Do they even KNOW your birthday? Really? (He shakes his head.) Do they know if you want to be buried, cremated, shot off in a firework, or donated? Do they know what you want to wear? No. They don’t. Trust me, I’m an actor. Your family knows none of this. That’s why we’re offering you, Rest Assured. Rest Assured is the all-in-one kit that assures you a funeral that won’t make you die of shame.

(Dan makes his way over to a small table that holds a decorative box.)

DAN: The Rest Assured kit includes a questionnaire that asks the pertinent questions your family needs answered before you croak. And, best of all, it’s in the form of a game, so you can make your wishes clear while enjoying a little light-hearted competition.

If you purchase now, you’ll also receive this companion mini-kit, Friends to the End. The mini-kit contains a key ring, trash bags and notebook. Give this kit to a trusted friend who will act on your behalf in case you’re taken from this world unprepared. ‘Unprepared’ meaning you didn’t have advanced notice and need your friend, upon notification of your death, to race to your home, use the house key you’ll have attached to the key ring, and follow the instructions, also noted here.

(Dan taps the notebook and smiles.)

DAN: …Important instructions like, open drawer to bedside table and remove anything battery operated, inflatable, or ingestible. Go to spare bedroom closet and remove box of videos, magazines and DVDS. Go to kitchen drawer and remove emergency ‘cigarettes’ and matches. Place empty wine/vodka bottles in neighbor’s recycle bin.

That’s right. Friends to the End enables your friend to protect your reputation after your death. Think about it. Your family members rummaging through your possessions. Think hard. Do you want that? Haven’t they been traumatized enough by your death? Do they need to know about your late night snack stash? Your collection of attractive yet impractical women’s shoes? No.

Do they need to read your journal? ABSOLUTELY not.

That’s why you need Rest Assured, and the companion mini-kit, Friends to the End.

(CUT to Dan looking sympathetic.)

DAN: What would YOU pay for peace of mind?



Great idea, right?


A few sample questions included in the Rest Assured kit include:

Where do you hide the GOOD jewelry?

What is the combination to your lock box? Do you have money hidden in Swiss Banks?

What’s your favorite flower? (List names and colors.)

Who do you want to give the eulogy at your funeral? (What if that so-called friend of yours – the one with no brain-to-mouth filter decides to tell the Vegas story?)

Do you really want to spend eternity in a suit? Wouldn’t jeans be more comfortable?

What kind of casket do you want? Wood? Fiberglass? Eco-friendly? Decorative?

Where do you want to be buried – or scattered? (Do you think it’s wise to trust your kids to keep you safe in an urn on the mantel?)

Bag pipe or non-bag pipe interment?

Music: Rainbow Connection or Highway to Hell?

Amazing Grace?


THESE are questions that, once you’re gone, some funeral director will fire at your bereaved relatives. And they’ll HAVE to answer. Even if they don’t know. THINK ABOUT THAT. If it scares you silly, place your order now. Operators are standing by.

If you don’t get things sorted out now, you could end up the victim of an overly enthusiastic funeral director with an overstock of these:

It could happen.

2 thoughts on “REST ASSURED

  1. This made me laugh – but in fact you have some extremely valid points here! The idea of the box is a really good one. Your ad idea is inspired, and I think Dan Aykroyd should be approached. The pics of coffin accessories put me in mind of an early James Bond film, with a suave but creepy funeral director. (‘Rest Assured’ is a brand name for a bed manufacturer here in the UK, in case you get excited about world expansion.) :)

    • Thank you, Jo! Glad it made you laugh. I thought of this shortly after my father died, as there were so many things I didn’t know. The pictures are from the funeral home. My brother and I saw the hunting casket and it actually made us laugh. Guess I’ll have to come up with another name in the UK for the box! ;)

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